Well, the answer to that is pretty simple… The current CEO of Yahoo! is a woman. Marissa Mayer, (featured image credit) the CEO of one of the biggest media companies in the world- is a female. And for some reason this upsets people! Ever since she was appointed in 2012, she received the worst and best comments… But not for her professional behaviour, ambitions for the future of Yahoo! or even her former employment. No. The comments about her were about her being woman.
Now, Mayer was always in the topics for being a female CEO, but that chatter around her became even more sever once Verizon announced that it would be acquiring “Yahoo!” for $4.83 billion. That announcement was followed by an announcement by Yahoo!’s CEO, Marissa Mayer, that she will stay on, role to be determined.
Mayer, who has been taking scrutiny for four years now, was annoyed by the fact that everything that people are saying about her, and everyone’s expectations of her, surrounds her being a woman rather than a CEO. People have been talking about the way she looks, the way she wears her hair, what she wears and even about the question of how she manages being a mom while having such a high powered job… Topics that will never have been brought to print if she was a man.
Are comments really that different when it comes to a male CEO?
If you’d look at the media coverage of Verizon’s acquisition of AOL last year, and compare it to current media and news reports about it buying Yahoo you’d see the big difference. In the first purchase, last year, AOL CEO Tim Armstrong (photo credit) was described throughout the news and media channels as “brilliant” and “genius” for his role in brokering a deal with Verizon. But when Verizon recently purchased Yahoo! Mayer took some fire and was described as the woman who failed to “fix” Yahoo!’s problems by herself. Felling the sexism much?
Mayer didn’t stay quiet and hit the media back by calling these publishings “gender-charged reporting” in an interview with the Financial Times shortly after the announcement of the sale. To quote her further more, Mayer said in that interview:
“I’ve tried to be gender blind and believe tech is a gender-neutral zone but do think there has been gender-charged reporting. We all see the things that only plague women leaders, like articles that focus on their appearance, like Hillary Clinton sporting a new pantsuit. I think all women are aware of that, but I had hoped in 2015 and 2016 that I would see fewer articles like that. It’s a shame.”
How can we stop this gender madness?
We need to start judging people according to what they do, and not what sex they’re from. The only people who should have their pictures in the newspapers with comments on what they wore should be celebrities and people who work in the fashion industry.
There is NO room for comments like Mayer is the “hottest CEO ever” that were posted Reddit. Newspapers and media websites like The Wall Street Journal, The New York Times andBloomberg, should focus on what Mayer plans to do for Yahoo- and not to cover her pregnancy as news. At the end of the day- these channels will continue promoting this kind of sexist content- if we continue reading it. Want to know how you could help gender equality? When you see articles on social media referring to women in a non-professional way- simply don’t click on them.